29 YEAR HISTORY AND A NEW VISION

With a 29-year history in the Georgian electrical and engineering market, INSTA is launching a large-scale transformation, entering a brand-new strategic phase of development. This pivotal milestone is accompanied by a key executive leadership change - Sandro Bakhsoliani has been appointed as INSTA's new Chief Executive Officer (CEO).

Sandro Bakhsoliani brings 15 years of practical industry experience, all built within INSTA. His international education, deep knowledge of internal operations, and global vision mark the integration of innovative management models into the organization alongside his new role.

"A strong company today cannot grow solely on the merits of a good product or past achievements. The modern business environment demands agile management systems, streamlined processes, swift data-driven decisions, a robust leadership culture, and continuous evolution. Therefore, the transformation taking place at INSTA is not merely a response to market challenges, but a deliberate step toward the future," notes Sandro Bakhsoliani.

INSTA’s greatest asset has always been the unique expertise accumulated over the years. The new leadership aims to transform this long-standing tradition into an institutional structure operating at the highest global standards.

To preserve professional culture while maximizing operational efficiency, several key initiatives are actively underway:

• Systemic optimization and standardization of business processes
• Implementation of innovative management practices
• Formation and empowerment of a new executive management team
• Modernization of the organizational structure
• Strengthening of internal corporate leadership and professional culture

To execute these reforms according to top global practices, INSTA has partnered with a leading international organizational development consultant. At the same time, maintaining the core values that have earned the firm unwavering trust from clients and partners remains a top priority.

"It is critically important for us that during this transformation, we preserve the quality that has always been synonymous with our high professionalism, responsibility, and reliability. However, our ultimate goal is to elevate these standards building a stronger, highly systematic organization rooted in excellence," explains the new CEO.

According to Sandro Bakhsoliani, the foundation of INSTA’s success has always been its dependability and credibility. These traits are embedded in the company's identity, allowing it to drive market development rather than merely follow trends.

The company's strategic vision extends beyond responding to current market demands. INSTA aims to remain a key catalyst for the industry, establishing modern approaches and leveraging its expertise to meet future challenges. Guided by this vision and powered by a renewed team, INSTA confidently begins its next chapter of growth.